British Bakeries is celebrating the 120th anniversary of its Hovis brand with limited edition packaging introduced as part of a £1m advertising campaign.The packaging features the ‘boy on the bike’ delivery boy image from a 1973 Hovis commercial directed by Ridley Scott. It will be used on Hovis Original Wheatgerm loaves, available in 800g (RSP 97p) or 400g (RSP 45p). The birthday campaign will also include the return of the ‘boy on the bike’ television advert and new radio advertising to drive sales of the Hovis Brown bread portfolio. The advert will be re-aired for 10 days from May 10 and will highlight the limited edition packaging. Hovis came into being in 1886 when Richard ‘Stoney’ Smith, a third-generation miller from Staffordshire, created a wheatgerm flour. British Bakeries is part of RHM.
Facebook Twitter Google+ Published on February 14, 2015 at 1:48 pm Phil D’Abbraccio (19-5): Duke 79, Syracuse 71Put up your DukesGet your popcorn ready. This showdown may not provide quite the thrill of last year’s spectacles, but all things considered — another sold-out Carrier Dome audience even though Syracuse isn’t the team it was last year and won’t be submitting a resume to the NCAA Tournament committee — I expect to be entertained. Rakeem Christmas will play under the brightest spotlights of his senior year with the likely national player of the year fighting him down low. Christmas will hold his own, but Jahlil Okafor has too many weapons around him for Duke to leave Syracuse without a win. Syracuse will last quite a few rounds in this one, but the team that has something tangible to play for performs like it down the stretch.Jesse Dougherty (19-5): Duke 75, Syracuse 66Not today Like it has so many times this season, Syracuse puts in an upset bid but falters in the final five minutes. This one stings with a full Carrier Dome hanging onto every possession, but Okafor and Duke’s cast of outside shooters are too much to handle in this one. Expect the Orange to pay most of its attention to Okafor and defending the high post, only to turn around and see Justise Winslow, Quinn Cook and Matt Jones hitting the game’s most important shots. A year and change after beating the Blue Devils 91-89 in what Jim Boeheim called the best game in the Dome’s history, SU can only flirt with magic on Valentine’s Day.Jacob Klinger (20-4): Duke 68, Syracuse 58Devil went down to the DomeLook, Duke is just better. The Blue Devils are every bit as physical as the Orange, deeper still, and while Christmas can more than hold his own – heck, Tyler Roberson could even have one of his games – SU loses this one in the backcourt. That’s where the Orange starts to lose its grip on all its games against elite teams. Trevor Cooney can heat up and Michael Gbinije can stay on his current scoring tear, but I just don’t see SU having enough goodness to go around. Comments
This article is only available to GBA Prime Members Sign up for a free trial and get instant access to this article as well as GBA’s complete library of premium articles and construction details. UPDATED on April 16, 2015More and more designers of high-performance homes are buzzing about a superinsulation standard developed in Germany, the Passivhaus standard. The standard has been promoted for almost two decades by the Passivhaus Institut, a private research and consulting center in Darmstadt, Germany.The institute was founded in 1996 by a German physicist, Dr. Wolfgang Feist. Feist drew his inspiration from groundbreaking superinsulated houses built in Canada and the U.S., including the Lo-Cal house developed by researchers at the University of Illinois in 1976, the Saskatchewan Conservation House completed in 1977, and the Gene Leger house built in 1977 in Pepperell, Massachusetts. Aiming to refine North American design principles for use in Europe, Feist built his first Passivhaus prototype in 1990-1991.Feist later obtained funding for a major Passivhaus research project called CEPHEUS (Cost-Efficient Passive Houses as European Standards). Conducted from 1997 to 2002, the CEPHEUS project sent researchers to gather data on 221 superinsulated housing units at 14 locations in five countries (Austria, France, Germany, Sweden, and Switzerland).The Passivhaus standard is a residential construction standard requiring very low levels of air leakage, very high levels of insulation, and windows with a very low U-factor. To meet the standard, a house needs:The standard recommends, but does not require, a maximum design heating load of 10 watts per square meter and windows with a maximum U-factor of 0.14.The Passivhaus airtightness standard of 0.6 AC/H @ 50 Pa is particularly strict. It makes the Canadian R-2000 standard (1.5 AC/H @ 50 Pa) look lax by comparison.Unlike most U.S. standards for energy-efficient homes, the Passivhaus standard governs not just heating and cooling energy, but overall building energy use, including baseload electricity use and energy used for domestic hot water.Most European Passivhaus buildings have wall and roof R-values ranging from 38 to 60. Wood-framed buildings usually have 16-inch-thick double-stud walls… Start Free Trial Already a member? Log in
5. Weird ScienceTwo high school boys “feed” their computer with as much real-world data as they could obtain during the Reagan era. The result: their idea of the perfect woman. Tags:#film#geek 2. Star WarsYou already know. There’s nothing more to add. 4 Keys to a Kid-Safe App What is a geek, anyway? Someone who loves math and science and computers? Sure, but that’s only part of it. As counter-terrorism expert Richard Clark once told Stephen Colbert (around the 3:40 mark): “Geeks get it done.” That nails it. Geeks Get It Done – GGID. Geeks imagine, then build. Geeks envision, then destroy. Geeks remake the old world and create new worlds. Sometimes just for fun, sometimes because the fate of all humanity hangs in the balance.That’s why geeks get inspired by movies that remind them to revel in their obsessiveness – because it ultimately leads to the way you “get it done.” Which movies do the best job of providing that awesome inspiration? You can’t go wrong with these 10 classics: 1. The MatrixYou are your code.The Matrix is so good that the hot, leather-clad love interest who snaps necks and knows how to handle a semi-automatic doesn’t even make it into the top 5 best things about this movie. 9. Galaxy QuestThe obsessive Star Trek-fanboy parody done right. When it comes on television, you can’t not watch it. Why? Because it inspires you to never stop believing. 8. Star TrekThis Star Trek reboot took us back to the future – to the early days of James T. Kirk, Spock, and the Enterprise. Think of just how awesome it will be if the new Star Wars films are as successful as this Star Trek reboot. “I dare you to do better.” 3. Iron ManWealthy industrialist, playboy, inventor, badass. It’s like if Bill Gates were as cool as he is rich. Related Posts 5 Outdoor Activities for Beating Office Burnout 4. TronMore than 30 years ago, Disney put a hacker inside a computer. Mad props. Do you agree with our list? Are there any you think don’t belong in the top 10? What geek classics did we leave out? Have at it in the comments.Lead image courtesy of s_bukley / Shutterstock. 7. AkiraKatsuhiro Otomo. Neo-Tokyo. Biker gangs. Psions. Enjoy. 6. Minority ReportThe “PreCrime” police force uses “precogs” to stop murderers before they kill. What’s that? Why, yes, it is based on a Philip K. Dick story. 9 Books That Make Perfect Gifts for Industry Ex… 10. The GooniesFor a generation of geeks and would-be geeks, The Goonies inspired their sense of adventure. It’s message was clear: never stop being a pirate. brian s hall 12 Unique Gifts for the Hard-to-Shop-for People…
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