TQ and Jetstar join to entice Australians

first_imgTourism Queensland new Vitamin Me campaign to urge Australian’s to visist some of the State’s top attractions Source = e-Travel Blackboard: S.P Tourism Queensland (TQ) has teamed up with Jetstar and launched an AUD 500,000 campaign to encourage Australian’s to spend their annual leave in some of the State’s top destinations.State Tourism Minister Jan Jarrett said the campaign is the next chapter of their AUD4million “Vitamin Me” initiative which was launched in 2011, The Herald Sun reported.Part of the campaign offers one-way flights from Brisbane to Hamilton Island from AUD79.00 Sydney to the Gold Coast from AUD69.00 and Melbourne to the Gold Coast from AUD89.00.State Tourism Minister Jan Jarrett said last year would be looked back on by Australian’s as one of the most challenging and toughest years in Queensland’s tourism industry.“In 2012 we have the change to start afresh and make good on those New Year resolutions by getting out and spending more time with loved ones and there’s no better place to do that than in wonderful Queensland.Tourism Queensland acting chief executive Steve Mc Roberts said this next phase of the campaign is also designed to place Queensland at the top of Australian’s minds when planning their getaways.“During the first phase of the promotion the “Vitamin Me” home page received more than 78,000 visits,” Mr Mc Roberts said.”The results of the campaign are proof, once you reward yourself with a Queensland holiday and find your shine you’ll want to hold onto that feeling and the best way to do that is by keeping your Vitamin Me levels topped up with regular breaks in Queensland.”last_img read more